Indigo Ink: Create. Connect. Inspire.

Freelance Writer, Editor, Tutor, & Technology Consultant (November 2010 – Present)

Indigo Ink, Davis, CA

Duties Include:

  • Provide virtual administrative assistance for tasks including:
    • Document transcription and editing, including legal transcription
    • Blog writing and editing
  • Sales and marketing support, including:
    • Social media graphic design and sharing
    • Web design and blog designing for WordPress, Wix, and Drupal-powered sites
  • Teaching, Consultation, and Tutoring, including in:
    • Technology: use of Apple hardware and software, including macOS and iOS
    • English Reading, Writing, and Speaking: essay strategy, proofreading, and revisions; conversational speaking; creative writing

Functional Spaces Organizing

Virtual Assistant (May 2016 – September 2017)

Functional Spaces Organizing, San Rafael, CA

Duties Included:

  • Updated Wix-powered website with latest blog posts, performing edits, adding formatting and images as needed.
  • Categorized and tag posts for optimal Search Engine Optimization
  • Designed custom social media images using Canva for blog posts, time management tips, weekly quotes
  • Shared posts and other content via Functional Spaces Organizing (@orgnzrheather) social media channels using Hootsuite Pro
  • Performed website audits as needed
  • Crafted gift certificates and other print media as requested
  • Brainstormed ideas for future blog posts as it relates to the home and digital organizing

UC Davis

Intern, University Archivist (January 2017 – May 2017)

University of California at Davis, Peter J. Shields Library, Davis, CA

Duties Included:

  • Prepared a small collection (the John L. Hardie papers) for inclusion in the university’s electronically-accessible archive via the ArchivesSpace software by sorting, cataloging, and re-housing collection materials
  • Performed an environmental scan of the university’s use of Archive-It, the archiving service offered by the Internet Archive, for regular scrapes and archiving of official university and campus-related websites
  • Drafted a proposed client profile for a potential digital email archive, available using the pilot ePADD software for electronic mailbox files
  • Organized archival collections relating to various university agricultural projects, emeriti, and events, including the campus open house, Picnic Day
  • Lead a small team of community members and university students for #DataRescueDavis, a day-long, campus-wide event geared toward using data-scraping technology for preserving scientific data on government websites (Read more about the event on the Library Interns blog here)

Avid Reader Independent Bookstore Logo

Active Store Manager (September 2014 РJanuary 2017)
Publicity & Events Manager (February 2015 – January 2017)

The Avid Reader Independent Bookstore, Davis, CA

Duties Included:

  • Streamlined¬†our store’s communication log into Microsoft OneNote for multi-level procedures, troubleshooting, daily logs, and important information
  • Supervised incoming Active¬†store¬†employees, including seasonal and permanent new hires
  • Purchased books for the store’s Children’s Non-Fiction and “activity-centric” non-fiction titles from Ingram and other major distributors, including direct through publishers through the use of purchase orders, PubEasy, and Ingram iPage
  • Enhanced store inventory of various toys, games, and related merchandise by working with sales representatives and direct vendors including Blue Orange Games, Asmodee North America, LEGO, and others
  • Influenced restocking of merchandise from existing vendors through a regularly-maintained line list that incorporates sales trends and customer feedback used during orders with the store’s owner/buyer
  • Advised customers on popular games, toys, educational materials, craft items, and other merchandise, as well as a variety of non-fiction books, including cookbooks, travel, health/fitness, and other genres
  • Authored and distributed press releases for¬†upcoming author events to local media, including the¬†Sacramento Bee, the UC Davis newspaper¬†The Aggie, the¬†Davis Enterprise, the¬†Woodland Daily Democrat, and various area TV and radio stations
  • Administered the store’s Drupal 7-powered website and out various social media outlets, including Facebook and Google+ Pages for each storefront, Twitter, Instagram, and Pinterest accounts, as well as a Yelp for Business presence

Apple logo

Family Room Specialist (May 2012 – August 2014)
Apple Retail StoreSherman Oaks

Duties Included:

  • Troubleshot a variety of issues for mobile devices, including iPhones and iPads, including repairing software and hardware
  • Gave “Getting Started” workshops on a variety of subjects
  • Taught personalized lessons on Apple apps such as iPhoto, services such as iCloud, and “Getting Started” with one’s Mac during half hour or hour-long One to One Personal Training sessions
  • Offered unique, personalized, and polite service unlike any other retail experience
  • Collaborated with fellow Specialists, Experts, Creatives, and Geniuses to deliver continuous outstanding service to both new and repeat customers

William Randolph Hearst Foundation

Intern (May 2012)
William Randolph Hearst Foundation

Assisted William Randolph Hearst Foundation employees with the Hearst Journalism Awards Program hosted in San Francisco, CA with duties including:

  • Acted as a guide and point-of-contact for out-of-town judges, finalists, and other guests.
  • Helped prepare meeting and briefing rooms at the Sheraton Palace for competition and meal breaks.
  • Assembled judge and finalist packets including rules, guidelines, information, and materials.
  • Worked alongside competition photographer to interview finalists as they participate in the championship’s varied competitions
  • Ensured safe and confidential transportation of materials to and from the Hearst Foundation’s San Francisco office to championship event sites, including the Julia Morgan Ballroom

Apple logo

Specialist (August 2010 – November 2011; November 2011 – May 2012)
Apple Retail Stores¬†–¬†San Francisco¬†and¬†Sherman Oaks

Duties Included:

  • Interacted with hundreds of customers a day in finding the right Apple solution for them, from the smallest accessory for an iPod or iPhone to the most robust, customized Mac Pro
  • Informed customers of our amazing loyalties and what they can do for them personally
  • Utilized the APPLE steps of service and exemplify the Apple Credo every day by giving each customer a warm welcome, carefully listening to their needs, wants, and expectations, and matching them with the appropriate product and/or information.
  • Invited all customers to return for any of our great services, lessons, or loyalties

Plaza Research logo

Recruiter (May 2010 – August 2010)
Plaza Research – San Francisco

Duties Included:

  • Called potential market research study respondants or past participants to evaluate their eligibility for participation in current studies
  • Evaluated the responses to online surveys (utilizing SurveyMonkey.com) to screen for potential participants for current studies
  • Collaborated with other Recruiters and staff to fill study segments as quickly and efficiently as possible, all while maintaining strict participation qualification standards as designated by the clients
  • Assisted with preparation and tear-down of rooms used for in-person, on-location studies, including preparation of food, cleaning of rooms, relocation of furniture, and more.